\'chäps\ noun : expertise in a particular field or activity
Bingo! The particular field in question is the
design field. Not just any design, graphic design.
It has been a passion
of mine to make our world a more beautiful place to live and interact
with.
Whether it's a package redesign for cleaning products, a
web site to save on paper or developing
a subway campaign for Macular
Degeneration it's all about good design and sending a clear
message.
I enjoy laying out the information and creating the graphics
that send a clear message.
I also strive for unexpected imagery
that will give a project a unique feel.
One way I have found to create unique graphics and type is through
linoleum and wood block
carvings. The background of this website
is a woodblock which I use to carve and print designs.
The tactile
nature of carving and printing by hand allows me to craft and
invest myself in the
design process.